Privacy Policy

This Privacy Policy explains how Peak Shilajit (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

If you have any questions after reviewing this policy, need more details about our privacy practices, or wish to make a complaint, please contact us by email at info@peakshilajit.couk.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interactions with the Site, and details necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” refers to any data about an identifiable individual (including the information listed below). See the details below for what Personal Information we collect and why.

Device Information

• Purpose of collection: To ensure the Site loads properly and to analyze Site usage for optimization.
• Source of collection: Automatically collected when you access the Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: Shared with our processor, WordPress.
• Personal Information collected: Browser version, IP address, time zone, cookie data, viewed pages/products, search terms, and interaction with the Site.

Order Information

• Purpose of collection: To provide products or services, process payments, arrange shipping, and provide invoices/order confirmations. Also used to communicate with you, screen for fraud, and provide product/service information or advertising based on your preferences.
• Source of collection: Collected directly from you.
• Disclosure for a business purpose: Shared with our processor, WordPress.
• Personal Information collected: Name, billing and shipping addresses, payment details (including credit card numbers), email, and phone number.

Customer Support Information

• Purpose of collection: To provide customer support.
• Source of collection: Collected directly from you.
• Disclosure for a business purpose: Not applicable.
• Personal Information collected: Not applicable.

Minors

The Site is not intended for individuals under 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided Personal Information, please contact us to request its deletion.

Sharing Personal Information

We share your Personal Information with service providers to help deliver our services and fulfill contracts with you. For example:

• We use WordPress to power our online store. You can read more about WordPress’s privacy practices here: https://automattic.com/privacy/.
• We may share your information to comply with laws, respond to legal requests (e.g., subpoenas or warrants), or protect our rights.

Behavioral Advertising

• We use your Personal Information to provide targeted advertisements or marketing we believe may interest you. For example, we use Google Analytics to understand customer usage of the Site. Learn more about Google’s use of your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your Site usage, purchases, and ad interactions with our advertising partners. This information is sometimes collected and shared via cookies or similar technologies, depending on your location and consent.

Using Personal Information

We use your Personal Information to provide our services, including: offering products for sale, processing payments, fulfilling orders, and keeping you updated on new products, services, and offers.

Lawful Basis

Under the General Data Protection Regulation (GDPR), if you reside in the European Economic Area (EEA), we process your Personal Information based on the following lawful bases:

• Your consent;
• Performance of a contract with you;
• Compliance with legal obligations;
• Protection of vital interests;
• Tasks carried out in the public interest;
• Legitimate interests that do not override your fundamental rights and freedoms.

Retention

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this policy unless you request its deletion. For more details on your right to erasure, please refer to the ‘Your rights’ section below.